OpenText Digital Asset Management Implementation Services

For the CMO, the asset estate is the operational chokepoint between campaign brief and campaign launch. DAM moves both: AI search makes assets findable; brand governance makes the approved variant the default.

• Campaign launch time compresses as marketing finds approved assets in seconds, not days.
• Brand consistency improves as the approved variant is the one that surfaces in search.
• Personalisation at scale becomes feasible as channel-specific renditions generate from one source.

For the Brand team, controlling which assets external agencies use is the day-to-day battle. DAM provides controlled access, usage rights tracking, and the audit trail for what was used where.

• External agencies access the asset library with controlled permissions and usage rights.
• Outdated brand assets retire on schedule with disposition workflows.
• Audit trail tracks which asset was used in which campaign, in which channel.

For retail and CPG product content teams, product imagery and 3D visualisations flow into e-commerce, configurator UIs, and AR experiences. DAM is the source of truth for product content.

• Product imagery feeds e-commerce, PIM, and configurator UIs from one source.
• 3D model support enables product visualisations and configurator content.
• Channel-specific rendition generation supports the multi-marketplace publishing strategy.

For media and entertainment, broadcast content workflows handle high-volume video assets with format variety. DAM ships broadcast format support.

• Broadcast video formats handled natively — ProRes, DPX, MXF, broadcast-quality codecs.
• Rendition generation creates web, social, and broadcast variations from the source master.
• Rights management tracks which version is licensed for which territory and channel.

For the CIO, the marketing tech stack has accumulated point platforms for assets, brand, video, and product content. DAM consolidates the asset surface onto one platform with enterprise integration.

• Asset surface consolidates onto one platform — brand, marketing, product, broadcast.
• Adobe Creative Cloud, PIM (Akeneo, inRiver), and Sitecore / AEM integration ships supported.
• Native to the OpenText estate so DAM lives alongside Content Hub and Extended ECM.

For Compliance, usage rights tracking and the right-to-be-forgotten requirements (model release, photographer rights, regional restrictions) need a system that can audit asset usage history.

• Usage rights tracked per asset — model releases, photographer contracts, licence terms.
• GDPR right-to-be-forgotten executes as workspace operations across the DAM and downstream usage.
• Audit trail of who used which asset where survives the campaign cycle.

For the CDO, the DAM's AI tagging is a data quality programme in its own right. The quality of the tags decides whether AI search and downstream analytics actually work.

• AI tagging at scale removes the manual taxonomy burden.
• Reverse-image search and natural-language retrieval ground on the tagged content.
• Asset usage data feeds marketing analytics for performance and rights management.

For the CTO, the platform's value depends on whether designers actually use it. Adobe Creative Cloud integration means designers check assets in and out from Photoshop, InDesign, and Premiere directly.

• Adobe Creative Cloud integration ships with the platform — Photoshop, InDesign, Premiere.
• PIM connectors for Akeneo and inRiver feed product content directly.
• Sitecore and Adobe Experience Manager connectors push assets into the web/CMS estate.